Informational, educational, and communication (IEC) materials are important tools to describe the importance of tobacco control and of exposing tobacco industry tactics. Some of the materials that advocates found useful in implementing Article 5.3 include:
This bulletin is published and distributed by SEATCA to advocates within the region. Advocates and government officials have used this material as part of their training kit to explain Art. 5.3 of the FCTC.
The Philippine Civil Service Commission promotes its work on the implementation of Art 5.3 policies through its official website
This poster was produced and disseminated by the Philippine health ministry for government offices in 2010 as part of a communications plan to raise awareness on tobacco industry interference. The latter part translates to: “Government offices not to be fooled by the tobacco industry.”
C. ALLIANCES
Raising awareness through consultative meetings and training workshops helps in drawing more allies to assist in implementing Article 5.3 of the FCTC. Outreach by the right group or individual makes a big difference. In the Philippines, the CSC plays a crucial role in promoting multisectoral coordination in the implementation of the JMC.
While raising awareness about Article 5.3, the Department of Health (DOH) and Civil Service Commission (CSC) also managed to build alliances to counter tobacco industry interference. Photo shows then DOH Undersecretary Padill
a speaking at a forum on tobacco industry interference with former CSC Commissioner Mary Ann Mendoza looking on.