Media plays a key role in raising awareness about tobacco industry interference. A comprehensive media plan to raise awareness about the tobacco industry’s tactics is ideal. The support of media practitioners have proven to be invaluable as can be seen in these examples: PHILIPPINES 1. DOH warns govt agencies vs tobacco firms May 16, 2010; GMA News Online…
Category: Monitoring and reporting
MATERIALS AND ALLIANCES
Informational, educational, and communication (IEC) materials are important tools to describe the importance of tobacco control and of exposing tobacco industry tactics. Some of the materials that advocates found useful in implementing Article 5.3 include: This bulletin is published and distributed by SEATCA to advocates within the region. Advocates and government officials have used this material as part of…
SYSTEMATIC MONITORING AND REPORTING
The first step to monitoring and documenting is identifying the (a) tobacco industry and those representing its interests, and (b) those contributing to tobacco control efforts. THE TOBACCO INDUSTRY Since the tobacco industry comes in different disguises, defining it to avoid misunderstanding is a big challenge. As long as it is not clear to people…