British American Tobacco (BAT – Malaysia) Berhad was established in Malaysia in 1912. It has dominated the Malaysian market having consistently held more than 60% of the country’s cigarette market through the years.

Japan Tobacco International (JT) has 20% market share. Its leading brands, Winston, Salem and Mevius (previouslyMild Seven)

Philip Morris (PM – Malaysia) Sdn Bhd operates as a subsidiary of Philip Morris International (PMI) and holds 16% of the Malaysian cigarette market.