TI Market Share: THAILAND

Thailand Tobacco Monopoly (TTM), is a state owned enterprise of the Thai government, which has more than 50% of the cigarette market in the country. TTM is considered a government agency and several government officials work for the company. Philip Morris Thailand Limited (PMTL), in 1991, the company began distributing Philip Morris International brands for sale…

CASE STUDY: THAILAND

Thailand has a state-owned enterprise (a.k.a. Thai Tobacco Monopoly). Its Ministry of Finance (MOF) is the agency that handles the tobacco enterprise under its excise tax department. The MOF’s interests are represented in the inter-agency National Committee on Tobacco Control—headed by the Ministry of Public Health (MPH)—whose members include representatives from education, public relations, and…