Altadis entered Cambodia in early 2009 via a partnership with the Usine des tabacs du Cambodge to manufacture the Fine and Alain Delon brands. Altadis has a 18.8% market share in Cambodia in 2011.
British American Tobacco launched BAT Cambodia Limited (BATC) in 1996. BAT projected its involvement as an “important contributor to the reconstruction of Cambodia”, the establishment and dominant position of BATC serves instead as “a case study” in the exploitation of incapacity and poverty by TTCs with serious implications for public health.
Viniton (Group) Tobacco Co., Ltd. was founded in 1993 as a joint venture between Cambodian Asean International Co. Ltd. and Chinese Guangzhou No.1 Cigarette Factory.