Tobacco kills half of its users, it will kill 1 billion people in the 21st century if nothing is done. Governments agreed to a global treaty to address the tobacco epidemic. The treaty, WHO Framework Convention on Tobacco Control (FCTC), requires governments to protect policies from tobacco industry interests. This site introduces key players of the tobacco industry and how they operate in the Asian region. This site is powered by civil society members of countries in developing nations where tobacco consumption levels are highest.