TI Market Share: MYANMAR


Myanmar Foodstuffs Industries (MFI) is the manufacturer of cigarette brand Duya and Polo Nine. Reference

British American Tobacco (BAT) is transnational tobacco company that has a joint venture with I.M.U Enterprise Ltd (IMU), which is part of Sein Wut Hmon Group, one of the leading local conglomerates in Myanmar, to distribute and market its brands. The joint venture company has completed in 2013. However, latest informal information indicates BAT took full 100% share as per latest Foreign Investment Law. (Sein, T. (2015). A Review of Tobacco Use, Tobacco Industry and Tobacco Taxation in Myanmar)

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